The 79. Spotify's abrupt hardware U-turn comes as the heart of its business, software and content, continues to perform well. Monthly active user growth surpassed expectations by 5 million in Q2, growing by 19 million (19 percent) to 433 million. Spotify’s Car Thing, its dinky answer to Apple CarPlay, is now more widely available, but Brits must continue to wait. Spotify didn't get more specific, and it's unclear if the company will make another hardware play. In its blog post announcing Car Thing, Spotify described the device as a 'smart player that fills your car with music, news, entertainment, talk, and more.' It features a physical dial on the front along with a 4-inch touchscreen, four microphones at the top, and four preset buttons for controls. Spotify's rep told TechCrunch that the company used Car Thing to learn about how people listen to audio in cars, and audio in cars will continue to be a focus for the company. When it reaches its full public release, the Car Thing will be available for 79.99, but it is as yet unclear when the retail release will take place. Spotify claims its first hardware efforts weren't fruitless, however. Halting Car Thing manufacturing "negatively impacted" Spotify's reported gross margins, which fell 24.6 percent when including the Car Thing charge of 31 million euros (about $31.4 million), Spotify's earnings report said. The change was quietly announced as part of. Car Thing had a large, accessible screen and handy knob, but it didn't add that much value over a docked smartphone. Spotify has stopped manufacturing Car Thing, a dashboard accessory designed to make it easier to control the streaming service on your phone from a car. While Car Thing was extremely short-lived, its demise isn't completely surprising. In addition to paying for the device, you also need a Spotify Premium subscription to use it (starting at $10 per month for one person), as well as a Bluetooth-paired phone using data or Wi-Fi. Spotify's first hardware foray features a 4-inch touchscreen, Apple CarPlay and Android Auto support, and voice control via noise-canceling microphones. The now 89.99 device a 10 increase from its limited public release in October is largely targeted toward vehicle owners who don’t have a built-in infotainment system offering easy access to.
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